D2C
Aptoide Connect’s Direct-to-Consumer (D2C) solution lets you distribute your Android app directly to users via a unique download link. Users can download your app without needing a traditional app store.
Key Benefits
- 90% Revenue Share: Earn a 90% revenue share on all in-app purchases (IAPs) made by users who downloaded your app via the D2C flow.
- White-Label Experience: Aptoide Connect acts as your Merchant of Record (MoR), offering a seamless white-label download and checkout experience.
- Full Payment Coverage: Supports all major payment methods.
To use the D2C solution, your app must integrate the Aptoide Android Billing SDK
To access your Android app's D2C Download link, go to Apps > click on the desired app > click on the D2C Download Link section.

Use the D2C Link to Test with a Limited Group of Users
Beyond public distribution, the D2C Download link doubles as a lightweight way to test an app, or a specific version, with a controlled group of users, such as your QA team, beta testers, or stakeholders.
The D2C link always serves the latest approved version of your app. By keeping a version undistributed, you keep it out of your public distribution channels while still being able to deliver it through the D2C link to anyone you share it with.
To run a closed test:
- Submit the version you want to test and set it as Undistributed, so it isn't published to our distribution partners.
- Wait for our internal team to approve the version.
- Once approved, the D2C link will resolve to that version. Share the link only with the users you want to include in the test.
Because the D2C link always points to the latest approved version, plan your testing around your release order. If you later submit and approve a newer version, the link will start serving that version instead.