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Events (Developer Console)

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Early Access: This feature is in early release and currently available only to a limited number of developers.

Events are time-sensitive campaigns, such as seasonal promotions, tournaments, and special launches, created by you (the Developer). Once submitted, these events are shared with our distribution channels network (Partner App Stores, OEMs, and Carriers), enabling them to decide when and how to promote your applications. This helps increase your app’s visibility and drive user engagement.

To manage events for your applications, navigate to the Marketing section in your Developer Console.

Events listing in the Marketing section

Add or Edit an Event​

To create a new event, click the “Add” button and you’ll be presented with a form similar to the one shown below.

Add new event form with title, type, and date fields

When editing an existing event, a similar form will be used, but it will already be pre-filled with the current event data. Simply update the fields you want to change and click “Save” to apply your edits.

Edit event form pre-filled with existing event data

These forms include multiple fields:

  • Application: App this event is associated with.
    Note: Once the event is created, the associated application cannot be changed.
  • Title: A clear name to identify your event (e.g., “Winter 2025 Big Update”). This title will appear in the Events listing visible to our distribution partners.
  • Type: Type of event. Options include: Custom, Challenge, Competition, Update, New Season, or Special.
  • Start Date and End Date: Period during which the event will take place.
  • Promotional Partners: Distribution channels where you want the event to be promoted.
  • Short & Long Descriptions: Fields to provide concise and detailed descriptions of the event. These can help our distribution channels network better understand the campaign and may be used in their promotional efforts.
  • Visual Assets / Screenshots: Images that distribution partners can use to promote your app during the event. You can either upload custom images or provide specific ones for different aspect ratios: 1:1, 4:3, and 16:9.
    • Minimum dimensions: 100x100 pixels
    • Maximum dimensions: 3840x3840 pixels
    • Maximum file size: 5 MB
    • Supported formats: JPG, JPEG, PNG