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Marketing

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Early Access: This feature is in early release and currently available only to a limited number of developers.

This section outlines all marketing efforts related to your applications, both those initiated by you (the Developer) and those carried out across our distribution channels network, including Partner App Stores, OEMs, and Carriers.

Marketing section overview with Promotions and Events

It is divided into two main areas:

Promotions​

Monitor the marketing initiatives we run on your behalf across our entire network of distribution channels.

Events​

Create and manage time-sensitive campaigns, such as seassonal promotions, tournaments, etc. These events are shared with our distribution channels network, helping them decide when and how to promote your applications. This increases your app’s visibility and drives greater user engagement.

Included Marketing Value​

Eligible apps also see an Included Marketing Value card at the top of the section. It estimates what it would have cost you, through paid User Acquisition, to generate the same installs, clicks, and impressions that Aptoide delivered for free through its promotional efforts. Select Learn more about these values for the full, tier-by-tier breakdown on the Performance page.