Skip to main content

Promotions (Developer Console)

📘

Early Access: This feature is in early release and currently available only to a limited number of developers.

Promotions are marketing initiatives executed on your behalf across our distribution network, including Partner App Stores, OEMs, and Carriers. These campaigns are designed to increase visibility and drive user acquisition without requiring manual configuration from your side.

To monitor active and past promotions for your applications, navigate to the Marketing section in your Developer Console.

Promotions listing with active and past campaigns

Promotion Details​

The detail view provides granular transparency into each marketing effort, allowing you to track exactly how and where your application is being showcased.

Promotion detail view showing partner, type, and performance data

Each promotion entry includes:

  • Partner: Platform or partner network where the app was featured.
  • Type: Context regarding the promotional slot (e.g., "Top Apps of the Week" or "Featured Games").
  • Start Date and End Date: Timeframe during which the promotion remained active.
  • Preview or Visual Assets: Preview or Screenshots capturing the live appearance of the promotion within the channel's UI.
  • Performance: When available, we provide granular data on Downloads and Installs attributed directly to the campaign.

This level of insight allows you to correlate specific marketing efforts with fluctuations in your product metrics and overall growth..